Creating a new central innovation group
Pentland Brands is the name behind some of the world’s best sports and outdoor brands including Speedo, Berghaus, Endura and Mitre. After an external review of its corporate innovation strategy it recognised the need to update its central innovation group. It asked Ignite Exponential to be a ‘critical friend’ and to help it to translate its corporate strategy into a meaningful vision, strategy, structure and process for the new group.
We led a series of collaborative meetings with a broad team of senior stakeholders drawn from R&D, Marketing and the brand teams. We started by understanding what worked, and frankly what didn’t about the previous innovation structure, process and culture. We reviewed existing ideas about what sort of innovation structure the company needed, and drew on our own team’s experience from tens of other companies.
Through this series of collaborative workshops we defined a vision and mission for the new innovation group, agreed its scope of operation, co-created a structure, process and tools for working with the brands, and agreed a series of activities to drive the changes it needed. We brought the process to life by supporting its innovation projects over the coming months.
Pentland now has confidence in its capabilities to unlock transformative innovations and drive growth across its brands.
“This has been incredibly useful. I am filled with confidence knowing we have the best partner supporting us on our innovation process.”
Head of Innovation, Pentland Brands Limited